The aim of this project was to understand White Carbon's current position in the EV market by studying their products- services and user experiences to devise business strategies and directions.

To study the pressing issues and gain insights on the Virtual Social Behavior of users on the popular audio chat platform for heightened UX-UI directions.

Designed a new service by understanding the latent needs of students at NID based on the insights generated by design research and prototyped for user feedback. 

Conducted on-ground research in Bhiura Village, Azamgarh, UP to understand Rural Healthcare and provide actionable insights to improve it.

Conducted an observational study and find the underlying complexities, behaviors, and processes around it.

Designed a street cart by understanding the needs and wants of both street cart owners/ vendors and customers and tried to leverage the insights.